Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

To make sure there’s a family for every pet—and help keep pets in the loving homes they have.

To help reduce needless cruelty to animals.

By reducing the suffering of animals raised for meat, eggs and dairy.

By honoring the love people have for their pets.

To help suffering birds.

To end the cruel treatment of dogs in mass breeding operations.